Monarch Armory
Custom Firearms • Cerakote • Laser Engraving
Custom Firearms. Built in Texas.
Pick your base gun from top manufacturers, choose your finish, engraving, and trigger, and we build it in our Alvarado, Texas shop. One builder. One shop. One of a kind.
Built for How You Shoot
Every Monarch Armory build starts with one question: what is this gun for? We build around your purpose, then make it yours.
Custom Hunting Rifles
Field-ready AR and bolt-action rifles for Texas whitetail, hogs, and beyond. Accurate, dependable, and finished to stand out at deer camp.
Request a Hunting Build →Custom Tactical Builds
AR rifles and AR pistols built for reliability, home defense, and range days, with precision and forced reset trigger options where legal.
Request a Tactical Build →Signature Builds
One-off Monarch Armory designs with custom Cerakote patterns and engraving. Limited runs, never repeated exactly the same way twice.
Get Notified First →Custom Services
Everything happens in-house, so your build is finished by the same shop from start to finish.
Full Custom Build
Start from a base gun from a leading manufacturer and build it to your exact spec.
Cerakote
Durable ceramic finishes in solid colors or multi-color patterns that protect against wear and corrosion.
Laser Engraving
Names, logos, scrollwork, and custom artwork, permanently laser engraved.
Precision Triggers
Crisp, clean trigger upgrades for better control and accuracy.
Forced Reset Triggers
Available on qualifying rifle builds for customers in states where FRTs are legal.
Hydro Dipping & Anodizing
More finishing options are on the way.
How It Works
Tell Us Your Build
Submit a build request below with the gun, finish, engraving, and trigger you want.
We Confirm the Details
We reach out personally to lock in your base gun, upgrades, price, and timing.
We Build It
Your gun is customized and finished in our Alvarado, Texas shop.
You Take It Home
Your build ships to your local FFL for transfer, or pick it up at our shop by appointment.
Meet the Builder
Monarch Armory is the firearms division of Monarch Hunting Products, the family-owned Texas company behind the Monarch 360 deer blind. Since taking over Monarch in 2019, we've rebuilt it from the ground up with one standard: build gear we'd trust on our own land.
Now we're bringing that same standard to firearms. Monarch Armory is a federally licensed firearms manufacturer, and every build is customized, finished, and checked in our own shop in Alvarado, Texas.
Frequently Asked Questions
Will my firearm ship directly to me?
No. Firearms ship to a licensed FFL dealer near you, where you complete the required paperwork and background check. Customers can also pick up at our Alvarado, Texas shop by appointment.
How long does a custom build take?
It depends on the base gun and the upgrades you choose. We'll give you a time estimate when we confirm your build, before any work begins.
Can I order if I don't live in Texas?
Yes, as long as the firearm and upgrades are legal in your state. We check every build against your state's laws before it's built and shipped.
Are forced reset triggers legal?
Forced reset triggers are currently legal under federal law on qualifying rifle builds, but several states restrict or ban them. We only offer FRTs to customers in states where they're legal.
Can I order online?
Online ordering is coming soon. For now, submit a build request below and we'll contact you personally to set up your build.
Start Your Build
Tell us what you have in mind. We'll reach out personally to talk through your build.
All firearm sales are subject to federal, state, and local law. Firearms transfer only through a licensed FFL dealer to buyers who pass a background check. Some upgrades, including forced reset triggers, are not available in every state.
About Monarch
Monarch Hunting Products is a locally owned business in Alvarado, Texas. We take pride in our Texan community, and strive to bring the best quality products at the lowest price every time. Built by hunters, for hunters, our feeders and blinds are rugged, reliable, and field-tested to perform season after season. Whether you’re managing land or making memories, we’re here to support your hunt with premium craftsmanship, honest service, and a family-first approach.
You can always reach us on the phone at (817) 543-1155 or email us at: info@deerfeeder.com
